Logo Break-Down

Represents: Dominion, rulership, correction & our shepard
The Sceptre represents 
The King priest & shepherd of our souls in whom we represent. Being fellow heirs through the blood that was shed and covers us. We are to stand in our royal position which will bring the kingdom into our realm by walking the path blazed for us unapologetically under the Shepard of our souls Christ. 
Genesis 49:10
[10]The sceptre shall not depart from Judah, nor a lawgiver from between his feet, until Shiloh come; and unto him shall the gathering of the people be.
From an unused root probably meaning to branch off; a scion, that is, (literally) a stick (for punishing, writing, fighting, ruling, walking, etc.) or (figuratively) a clan: -  X correction, dart, rod, sceptre, staff, tribe.
Hebrews 1:8
[8]But unto the Son he saith, Thy throne, O God, is for ever and ever: a sceptre of righteousness is the sceptre of thy kingdom.
Isaiah 11:1-2
[1]And there shall come forth a rod out of the stem of Jesse, and a Branch shall grow out of his roots:
[2]And the spirit of the LORD shall rest upon him, the spirit of wisdom and understanding, the spirit of counsel and might, the spirit of knowledge and of the fear of the LORD;
Christ or the savior puts the S in Salt 
John 3:14-15
[14]And as Moses lifted up the serpent in the wilderness, even so must the Son of man be lifted up:
[15]That whosoever believeth in him should not perish, but have eternal life.
John 12:30-32
[30]Jesus answered and said, This voice came not because of me, but for your sakes.
[31]Now is the judgment of this world: now shall the prince of this world be cast out.
[32]And I, if I be lifted up from the earth, will draw all men unto me.
 It is through Christ and we must be tied our King if we are to be fruitful and bring forth works for the kingdom! It is only through the messaih that we are able to look upon that we can be healed and receive salvation so we make sure to lift him up and not ourselves. For it is his blood which compare to nothing for value makes us valuable and distinguishes us! As the Salt of the Earth! With out him it is good for nothing! There is no life to be preserved of the Earth! 
Is The precept or the bible Verse, the clothing line is inspired from which states 
Matthew 5:13
[13]Ye are the salt of the earth: but if the salt have lost his savour, wherewith shall it be salted? it is thenceforth good for nothing, but to be cast out, and to be trodden under foot of men.
Exodus 32:13
[13]Remember Abraham, Isaac, and Israel, thy servants, to whom thou swarest by thine own self, and saidst unto them, I will multiply your seed as the stars of heaven, and all this land that I have spoken of will I give unto your seed, and they shall inherit it for ever.
Nehemiah 9:23-24
[23]Their children also multipliedst thou as the stars of heaven, and broughtest them into the land, concerning which thou hadst promised to their fathers, that they should go in to possess it.
[24]So the children went in and possessed the land, and thou subduedst before them the inhabitants of the land, the Canaanites, and gavest them into their hands, with their kings, and the people of the land, that they might do with them as they would.
Mark 13:10
[10]And the gospel must first be published among all nations.
The diamonds Reprents Stars the children of Israel who were prophecied to exceed in number and glory and in time these same people will rule the earth in righteiusness when Christ returns! Also it is designed to look like a cardinal Direction around the earth, being ambassadors of Christ his Gospel must be spread to the ends of the Earth to the jew first then the gentile by the Israelites! 
The Hebrew letters translates to Salt within the design. Its significant becuase it automatically distinguishes the clothing brand from others, because it represents a clothing line birthed and inspired from Truth and Knoweldge of our heritage found in the bible 
Romans 11:1
[1]I say then, Hath God cast away his people? God forbid. For I also am an Israelite, of the seed of Abraham, of the tribe of Benjamin.
Genesis 14:13
[13]And there came one that had escaped, and told Abram the Hebrew; for he dwelt in the plain of Mamre the Amorite, brother of Eshcol, and brother of Aner: and these were confederate with Abram.